Merchant Craft Cocktails, Wine, Food, Grocery

Celebrating the American Craft Movement through a passion for quality local ingredients, honest and simple cooking, and the American craft of bartending.

121 S. Pinckney St.
Madison, WI, 53703
(608) 259-9799

HAPPY HOUR
Monday – Friday 3PM – 6PM
DINNER
Every Night 5PM – 10PM
BRUNCH
Saturday & Sunday 9AM – 3PM
LATE NIGHT
10pm – 2am Every Night


  • Peter Wynn Thompson Photography


  • Peter Wynn Thompson Photography


  • Peter Wynn Thompson Photography


  • Peter Wynn Thompson Photography


  • Peter Wynn Thompson Photography

Merchant is a casual farm-to-table restaurant, craft cocktail bar and liquor store. We are inspired by the American Craft Movement – tradesmen and women who look to history to proudly perform their craft with knowledge and care. We work directly with local farmers who grow their crops and animals with care and natural methods, bakers who make bread and pastry by hand, and cheese makers, distillers, and wine and beer producers who use top ingredients and age-old methods. Our classically trained team utilizes these ingredients to prepare everyday Old-and-New American food and drink that is authentic, simple, hand-crafted, comforting and delicious. We feature and sell all the products that make up our craft bar to the neighborhood in our liquor store. We sell all of our wines by the bottle, 6-packs of beer and hundreds of spirits including bourbons, ryes, gins, vodkas, scotches, cordials and bitters — one of the largest selections of spirits in town.

We can’t wait to share our passion for quality ingredients, honest and simple cooking, and this American craft of bartending. We welcome you to come in, relax, have fun, eat and drink well, and leave the worries of a stressful day at the door…Welcome and Cheers!

  • Tom Dufek, Director of Beverage and Operations
    Evan Dannells, Executive Chef
    Tyler Sundby & Aaron Rynes, Sous Chefs
    Maddy Van Elzen, Director of Hospitality & Special Events
    Ada Hajdini, Front of House Manager
    Thor Messer, Bar Manager
    Patrick Sweeney & Joshua Berkson, Proprietors
  • Community & Industry Awards & Acknowledgments

    Our kitchen and bartending team are highly active in the industry and community:

  • 2014 Winner, Diners’ Choice Award Open Table
    2013 1st Place, I-94 battle sponsored by William Grant and Sons
    2013 Apprentice, for Tales of the Cocktail, Sam Gauthier
    2013 Attendees, PDX Cocktail Week Bacardi Bar Challenge, Tom Dufek and JR Mocanu
    2013 Attendees, Camp Runamok, Tom Dufek and JR Mocanu
    2013 USBG Representative at USBG National Chapter Party, Tom Dufek
    2013 Winner, Nation’s Top 100 Hottest Restaurant Bars, OpenTable
    2013 Secretary of the USBG Milwaukee chapter, JR Mocanu
    2013 Attendee, USBG National Leadership Conference in Austin, JR Mocanu
    2013 Attendee, San Antonio Cocktail Week, Sam Gauthier
    2013 1st Place, Campari Best Aperitivo for Wisconsin, Tom Dufek
    2013 Winner, Diners’ Choice Award Open Table
    2013 2nd Place, Bombay Sapphire Most Imaginative Bartender in WI, Tom Dufek
    2013 Winner, Isthmus Best Craft Cocktail Bar, Merchant
    2013 Winner, Madison Magazine Best of Madison’s favorite Bartender, JR Mocanu
    2013 2nd Place, Madison Magazine Favorite Cocktail, JR Mocanu, The Regret
    2013 1st Place, SloPig 2014 representing Templeton Rye
    2013 Winner, Apprentice for Tales of the Cocktail, JR Mocanu
    2012 Top 100 Bars in the Nation, Food and Wine Mobile
    2012 Winner, Voted Isthmus Best Craft Cocktail Bar, Merchant
    2012 Winner, Voted Madison Magazine Best of Madison’s favorite Bartender, JR Mocanu
    2012 2nd Place, Voted Madison Magazine Favorite Cocktail, JR Mocanu, The Regret
    2012 Winner, Voted Madison Magazine Voted Best New Restaurant, Merchant
    2012 Winner, Diners’ Choice Award Open Table
    2011 Top 10, Bombay Sapphire Most Imaginative Bartender in the USA, Matt Young
    2011 1st Place, Bombay Sapphire Most Imaginative Bartender in WI, Matt Young
    2011 Winner, Voted Isthmus Best Craft Cocktail Bar, Merchant
    2011 2nd Place, Madison Magazine Favorite Cocktail, JR Mocanu, The Regret

  • About Merchant
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