Merchant Craft Cocktails, Wine, Food, Grocery

Celebrating the American Craft Movement through a passion for quality local ingredients, honest and simple cooking, and the American craft of bartending.

121 S. Pinckney St.
Madison, WI, 53703
(608) 259-9799

DINNER: Every Night 5PM – 10PM
BRUNCH: Sat. & Sun. 9AM – 3PM
LATE NIGHT: 10pm – 2am

11/23- CLOSED
12/24- CLOSED
12/25- CLOSED
12/25- CLOSED
1/1-1/3 CLOSED

  • Peter Wynn Thompson Photography

  • Peter Wynn Thompson Photography

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    Peter Wynn Thompson Photography

  • Peter Wynn Thompson Photography

  • Peter Wynn Thompson Photography


Merchant is Madison’s preeminent craft cocktail bar. We opened in Dec 2010 and ever since, we have taken a leadership role in changing deep-seeded conventional concepts of drinking in Wisconsin and pushing the craft of the cocktail and bartending forward here in Wisconsin and the upper Midwest. We work everyday in pursuit of creating and serving a well-crafted cocktail — strikingly cold, balanced, fresh, comforting and delicious.

We achieve this by studying the craft of the drink and, like our kitchen, employing best of ingredients and technique using quality spirits, sodas, fresh-squeezed juices and syrups, hand-carved ice, and fresh herbs. We have Madison’s largest selection of booze available with an ever-expanding list of 100 whiskeys, 30 gins, 25 tequilas, 20 rums and bitters to choose from. Our original cocktails change seasonally with the bar team working fervently to “get their drink on the menu”, a rigorous process of collaboration and a blind tasting to determine the list. We offer over 50 classic cocktails available year round.

Our wine list is meant to compliment our seasonally inspired New American cuisine. We offer over 25 wines by the glass, and an ever-expanding bottle-only list of extraordinary wines. We focus on small production, balanced food friendly wines that speak to “terrior”. Like our food, our wine list focuses on old world character with a nod to new world flavors and techniques. Our tap beer always comes from small, independent local breweries and represents the finest expressions of the craft. We also feature over 40 beers by the bottle, with an emphasis on local and regional brews.

We are constantly studying, hosting weekly spirits education classes for the bartending team and staff fostering a culture of learning and serving excellence. Most of all, we aim to create an experience for our guests that we feel allows our team to express the depth of high-volume craft experiences – from fun high energy club-like atmospheres with DJs on Friday and Saturday nights to more intimate nights through the week. While our cocktail menu is firmly rooted in history, method, and ingredients, we go out of our way to inject fun into the mix playing with old school and new world concepts of bartending.


Upcoming Events

  • No events.


featuring $2 off Classic Cocktails, Drafts, and Lawnmower Beers


Beer & Burger Night: $14 for a market burger and pint or $28 for two and a pitcher


Cheap Date Night $40 Includes: Two portions of our featured Entree, A Bottle of Wine & Dessert


Live Music last weekend of the month, $2 off taps after 9pm


Fish Fry, DJ @ 10:30pm


Farmer’s Market Brunch 9AM-3PM, DJ @ 10:30pm


Brunch 9AM-3PM, $6 Dealer’s Choice, Industry night

About Merchant
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