Merchant offers seasonally inspired New American cuisine. We are known for our seasonal and locally-sourced small plates, housemade pastas, steak frites, roast chicken, house-ground burgers, and culinary desserts. We are firmly rooted in the rich WI culinary traditions, but strive everyday to refine our plates for health, wholesomeness, freshness and sustainability. Our culinary team tries to connect in soulful ways to our rich heritage, and celebrate our local ingredients using classical and modern techniques.
Click to view our menus
Note: Our menus change frequently, sometimes daily, as ingredients allow. Several menu items can be served vegetarian / vegan, and our menu is very gluten-free friendly. Please let your server know of any dietary needs you may have.
- No events.
HAPPY HOUR 3-6PM EVERY DAY
featuring $2 off Classic Cocktails, Drafts, and Lawnmower Beers
Beer & Burger Night: $14 for a market burger and pint or $28 for two and a pitcher
Cheap Date Night $40 Includes: Two portions of our featured Entree, A Bottle of Wine & Dessert
Live Music, $2 off select Taps after 9pm
Fish Fry, DJ @ 10:30pm
Farmer’s Market Brunch 9AM-3PM, DJ @ 10:30pm
Brunch 9AM-3PM, $6 Dealer’s Choice, Industry night