Merchant Craft Cocktails, Wine, Food, Grocery

Celebrating the American Craft Movement through a passion for quality local ingredients, honest and simple cooking, and the American craft of bartending.

121 S. Pinckney St.
Madison, WI, 53703
(608) 259-9799

HAPPY HOUR > Monday – Friday 3PM – 6PM
DINNER > Every Night 5PM – 10PM
BRUNCH > Saturday & Sunday 9AM – 3PM
LATE NIGHT > 10pm – 2am Every Night

11/23- CLOSED
12/24- CLOSED
12/25- CLOSED
12/25- CLOSED

To make a reservation:

Please make a reservation through OpenTable above.

If you do not see what you’re looking for, have more than 12 people in your party, have questions about an existing reservation, or would like to make special arrangements with us, please email us or call us at (608) 259-9799.

We enforce a strict cancellation and no-show policy for large party reservations and holiday dinners. There is no cancellation fee for cancellations occurring more than 24 hours in advance of the reservation, and we will accommodate movement of reservation dates when possible. Cancellations occurring with less than 24-hours notice, or failure to show for the reservation, are subject to a $25 per person fee. All cancellation fees are subject to a WI State tax.



Merchant is very take-out friendly. Please call us at (608) 259-9799 to place your takeout order. We will have it ready for you to pick up when you arrive.


{Holiday Hours}

Merchant will be open for the 4th of July, and closed for Labor Day.

Upcoming Events

  • No events.


featuring $2 off Classic Cocktails, Drafts, and Lawnmower Beers


Beer & Burger Night: $14 for a market burger and pint or $28 for two and a pitcher


Cheap Date Night $40 Includes: Two portions of our featured Entree, A Bottle of Wine & Dessert


Live Music last weekend of the month, $2 off taps after 9pm


Fish Fry, DJ @ 10:30pm


Farmer’s Market Brunch 9AM-3PM, DJ @ 10:30pm


Brunch 9AM-3PM, $6 Dealer’s Choice, Industry night

About Merchant
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