MERCHANT IS OPEN for al fresco dining on our Streatery.

Taking a page from the early days of Chez Panisse in Berkeley, we are featuring a fixed weekly menu composed of three or four courses, starting at $45, each one designed to capture the essence of Madison’s seasonality and highlighting our sustainably-sourced ingredients.

We offer a beverage pairing with each course as an option. We will also offer a moderately priced à la carte bar menu available whenever we are open.

Dinner is served Wednesday through Saturday and brunch Saturday and Sunday starting at 9am. Our al fresco bar menu will be open from 2pm to 10pm Wednesday and Thursday, until midnight on Friday and Saturday, and 4pm on Sunday.


Wednesday – Thursday

2PM – 10PM     

Friday & Saturday

2PM – Midnight


9AM – 4PM      


Wednesday – Saturday

2PM – 10 PM    


Merchant Reservation Policy

Thank you for thinking of dining with us! We’d love to have you in. Below is some important information to consider when making a reservation or dining with us as a walk-in group:

All seating is for our outside patio on the Merchant Streatery. We currently take reservations for group sizes ranging from 2 to 6 people. Reservations larger than 6 people will not be accepted.

We take reservations for dinner and brunch service Wednesday – Thursday from 2PM – 10PM, Friday & Saturday 2PM-Midnight, and Sunday 9AM-4PM to ensure we hold your table for you. We will hold reserved tables for a maximum of 30 minutes after the reserved sitting time.

If you do not see a table available on Opentable, please assume that no reservations are available. You can now join our waitlist virtually online through OpenTable! You can also email us at or give us a call at the restaurant 608-259-9799 in the case you have any questions about making your reservation.

We hope to
see you soon!



Merchant takes the health and safety of our guests and our staff seriously. We will enforce the following general policies and procedures consistently and equitably:

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  • – No one works if feeling ill, have Covid-19, or are Covid-19-positive but asymptomatic.
  • – We will all wear a face covering at all times, and not touch our eyes, mouth, or nose
  • – We will keep physically distant (6) feet apart as much as possible
  • – We will educate all how to wash and sanitize hands correctly, and do it often
  • – We will clean and disinfect surfaces and objects
  • – We will cover all coughs and sneezes
  • – We will maintain proper organization in our facility to ensure social distancing including safe deliveries from our suppliers
  • – Diners must wear masks unless eating or drinking as one of the conditions for safety

121 S. Pinckney St
Madison, Wi 53703

Open Table