Merchant Reopening in Winter 2022... 

Merchant_logo2020_ol (1)_white2.png

Follow Us on our Journey

Merchant, Madison's industrial-chic craft cocktail bar and restaurant, is undergoing a state-of-the-art renovation featuring new aviation-style windows, new finishes and wraparound seating.  This will be an opportunity to rebuild not only with new decor and menu, but a culture that celebrates the American Craft Movement, as well as our mission to create a space for treating each other and ourselves well. 


Merchant is an ongoing endeavor, a restaurant that is a teaching kitchen, a place for an expression of our craft, and most importantly, a community gathering place.  We stand for:

  • Humility.  We are modest about capabilities, admit mistakes, and create the space for others to contribute.

  • Collaboration.  We are a team centered around positivity, that stands for one message which involves empowering others, empathizing with each other, and uplifting others as a collective.

  • Respect & Justice.  All team members need to be treated respectfully and fairly. This pertains to equity in pay, and specific attention to physical/mental health, well-being and safety.

  • Love.  Cooking and serving others is a powerful act of caring and love for one another. Let us work together to bring our community together through the power of food and drink.

  • Equity.  We have completely redesigned our compensation for our staff. Tips are shared across all hourly-paid staff members, and we ensure a minimum of $15 per hour. 

  • Inclusivity.  We will establish a culturally diverse and inclusive environment, one that specifically supports minorities, all genders, and those historically underrepresented in our industry.  


We stand in solidarity with Black, Latinx, LGBTQ+, and Indigenous communities everywhere.


Merchant is a restaurant managed by Rule No One Hospitality Group (RNO).  Cook It Forward is a non-profit advocacy arm of Rule No One Hospitality, Inc. with a mission to address ongoing inequities in our food systems.  ​  We are all working collectively on social entrepreneurship, social equity, and social justice-- one meal at a time.

Helping Our Community

2019-02-03 14.33.13.jpg

Merchant is about gathering, celebrating, and treating each other and ourselves well.

We support those who live our values with culinary training, career opportunities, and great benefits.  Merchant is managed by Rule No. One Hospitality Group (RNO).  

Please click below to learn more about

our open positions.

Merchant @ Home
During renovations, we will be choosing homes to cook special meals for your and your friends! Join us as we test new recipes for dishes, cocktails and build up our wine collection. First up, the historic John George Ott House located in the Jenifer-Spaight Historic District.
Time is TBD
The Historic John George Ott House,
754 Jenifer St, Madison, WI 53703, USA

Keep in Touch

Get updates on the renovation, be invited to exclusive Merchant pop-ups and get first access to our reopening!
  • Facebook
  • Instagram
Sign Up For the Merchant Newsletter

Thanks for submitting!

Get in Touch

Thanks for submitting!