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Executive Chef Matt Schieble brings the perfect combination of maturity, experience, and professional leadership to bring Merchant to a new level of critical success and sustainability.


With almost 20 years cooking experience working in some of Madison’s best kitchens (Fresco, Osteria Papavero, Harvest) as well as the acclaimed Brindille in Chicago, under Chef Carrie Nahabedian.  Merchant provides a perfect stage for Matt.  He explains, “The Merchant opportunity is especially appealing to me because of the proximity to the farmers market and the vibrant Capital Square scene as well as the ability to work alongside a management team that has shown me that they are empathetic, knowledgeable, and true professionals. It's nice to be working with like minded individuals in pursuit of creating a dynamic and sustainable culture wrapped in great food.”


Chef Schieble has an intense passion for seasonal, classical cookery that is rooted in time and place.  Highlights from the opening menu will include dishes in homage to Merchant’s past including: classic fried cheese curds, hand-cut french fries, a cheese board and charcuterie board featuring best-of local cheeses and meats with accompaniments, the Merchant burger, steak frites, and roasted half-chicken.  Matt is also bringing a fresh new raw bar program including: oysters, shrimp cocktail, scallop and salmon crudo, and beef tartare, as well as a new small plate section featuring seasonal vegetables, a seasonal hummus, and a generous bibb salad with shaved market vegetables, green goddess and fried capers.  We couldn’t ask for a better duo to build and lead Merchant through this next chapter with an eye towards growth, renewal, family, camaraderie and celebration.  Matt summarizes beautifully, “I am happy to be doing what I love, with the person I love, in the town that I love.”

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Lauren Drake

Elliot Perez contributes significantly to a warm, professional, and familial style of hospitality at Merchant. This comes naturally to Elliot as his career in hospitality began 10 years ago at a restaurant owned by his family in Puerto Rico, a bastion of hospitality with its confluence of world-class European-style hotels, a local restaurant scene, and inspired comforting home cooking.


He built on this foundation moving into customer-facing and management roles for several restaurants and esteemed hotels in Puerto Rico including The Dorado Beach Ritz Carlton (a AAA Five Diamond Hotel) as well as The Fairmont El San Juan.


His in-depth operational experience combined with a passion for customer service, food, and beverage enhances our Merchant team.  Elliot loves how restaurants connect people seeing how his family used their restaurant as a safe haven for his community during hurricane Maria.  He explains, “My family used their local restaurant as a shelter.  It brought me joy to see that through a restaurant we were able to get back and keep everyone safe."


This furthered his passion for the industry and his focus on giving to others.  Elliot served in the US Army from 2011 to 2018 and holds an Associates Degree in Business Management from Universidad Metropolitana de Puerto Rico (UMET).  Elliot moved to Madison, Wisconsin during the pandemic with his family.  We are so excited that Merchant can tap Elliot‘s passion and commitment to service, and be a place for refuge and inclusivity for all in that pursuit.


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